October 1996, TV3 announced that it would launch a new
free-to-air network, TV4, on VHF frequencies in mid 1997
as a complementary broadcaster to TV3.
TV4 was launched by CanWest (owner of TV3) on 29 June
1997, with boxing match 'Tyson vs. Holyfield 2'.
TV4 is aimed at the 15-39 year old age group, and a more
upbeat audience. It currently reaches around 75% of New
TV4 began trasmission on SKY's digital platform on 1
On Friday, October 3 2003, at 8pm TV4 changed to C4,
becoming a music-video channel. C4 is focused on the
youth-market, playing music-videos alongside shows like
South Park and Jackass.