-2003

2003-

C4
Channel 4 Television

On 2 October 1996, TV3 announced that it would launch a new free-to-air network, TV4, on VHF frequencies in mid 1997 as a complementary broadcaster to TV3.
TV4 was launched by CanWest (owner of TV3) on 29 June 1997, with boxing match 'Tyson vs. Holyfield 2'.
TV4 is aimed at the 15-39 year old age group, and a more upbeat audience. It currently reaches around 75% of New Zealand's population.
TV4 began trasmission on SKY's digital platform on 1 January, 2000.
On Friday, October 3 2003, at 8pm TV4 changed to C4, becoming a music-video channel. C4 is focused on the youth-market, playing music-videos alongside shows like South Park and Jackass.